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    Planning is one of the critical elements in Project Management. First step is also the most important one, so we’ll advice you how to get there step by step. Our experienced staff is available for consultations all the time by e-mail, phone or in person.

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    New Look Development team creates unique innovative applications designed to improve user experience, and to better serve your clients.

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    We are testing all our products using multiple methods to make sure everything works well. IT department’s priority is debugging and troubleshooting of software products, so we can ensure stable systems, and smooth operations for you and your customers.

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Japan Tobacco International Augmented Reality

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Hypo Alpe Adria Bank: Hypo AR

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Fresh News

New Look Entertainment is all over Serbian media, thanks to fresh and innovative digital products and projects.


18. aprila 2017.
BELGRADE, April 18th 2017 Starting business in the late summer of 2015, Addiko Bank Srbija faced some formidable competition. The likes of Banca Intesa, Raiffeisen Bank, Komercijalna Banka, UniCredit Bank Serbia, Société Générale and Eurobank have already established themselves as the leading banks in the Serbian financial market. Addiko Bank Srbija launched a massive marketing campaign in order to capture a large part of the financial market. One part of that marketing campaign was focused on Internet marketing. That is when New Look Entertainment stepped in. New Look Entertainment offered Addiko Bank Srbija SEO services which would improve Addiko’s website organic ranking with leading search engines like Google or Bing by modifying it to better reflect what search engines are looking for. CONSIDERABLE CHALLENGES The greatest challenge posed the fact that the Serbian word “kredit” (credit in English) was an extremely expensive keyword. This meant that a considerable amount of money could be spent on SEO without any tangible results in the short run. However, New Look Entertainment managed to overcome this obstacle in to push Addiko Bank Srbija’s ranking on Google to Nos. 1 and 2 for the keyword “kredit”. New Look Entertainment also improvedAddiko Bank Srbija’s ranking for a number of keywords related to banking such as “brzi kredit” (fast credit), “devizna stednja” (foreign currency savings), “stednja u evrima” (savings in Euros), “visa gold kartica” (Visa Gold card), “refinansiranje kredita” (refinancing of loans) and “kredit za refinansiranje” (loan for refinancing) placing them on the first page of Google search results. Even though many SEO experts claim that it takes four to six months for the initial results of the campaign to be seen, New Look Entertainment managed to position Addiko Bank Srbija as the top Google search result for one of the most relevant keywords for banks. CHALLENGE: Boost Addiko Bank Srbija’s marketing campaign and position it in the Serbian financial market even though it just started it operations in Serbia. SOLUTIONS: Create a strong and effective SEO campaign. RESULTS: Top two Google search results for the keyword “kredit”. First page of Google search results for a number of different keywords relating to banking.

Apple Watch App

29. jula 2015.
HelloTel now supports Apple Watch users with an almost complete version of the app you find on the iPhone or iPad including our own glaces page. Discover what’s happening in your hotel or nearby in a niche social environment. Unlock a hotel social network and make new friends, network with other business travelers or ask the community for reviews on local businesses. Not currently traveling? Simply check-in to a location nearby and join the conversation. Create a profile with one simple touch using Facebook or LinkedIn. Our app will automatically start scanning for local hotels and places to check-in near your device. Meet other vacationers, make new friends and engage with other business travelers. Customize the HelloTel App experience through personalized social feeds. Receive Push notifications from other users who interact with your content. Comment, post pictures, and even private message other users from the convenience of your mobile device.


13. marta 2015.
BELGRADE, March 3rd 2015 This year, at 43rd Belgrade Film Festival – FEST, tickets actually “came to movie life”. Thanks to the popular software platform „augmented reality“ and the company New Look Entertainment, any Fest visitor with mobile phone or tablet could watch the trailers for blockbusters on the ticket, but could also take pictures with Marilyn Monroe. Hypo Alpe Adria Bank donated this “treat” for Fest visitors, and it could be “consumed” by anybody who have mobile, ticket and who downloads free app NLE AR. Same software platform was part of an earlier high profile cultural event – exhibition marking 70 anniversary of the liberation of the City of Belgrade, where the images – via mobile and tablet – „transformed“ in the film tracks made in October 1944.      


5. novembra 2014.
BELGRADE, October 17 2014 The exhibition, titled „The Liberation of Belgrade, thru film camera eye“ was opened in the new building of the Yugoslav Film Archive in Belgrade. In addition to the classic photo settings – frames from movies about the liberation of Belgrade in October 1944, the exhibition includes a multimedia presentation, powered by ICT New Look Entertainment Co. and hot software platform – augmented reality. NLE AR, free for download on any app store, allows you to watch and download short video forms filmed in Belgrade 70 years ago – simply by pointing your mobile or tablet camera to photo frames on display in Yugoslav Film Archive. “These are recordings made by Soviet partisans and cameramen, as well as citizens who had cameras at the time. Shots made in October 1944 keep us from forgetting what happened in Belgrade, 70 years ago”, said Goran Vesic, Chairman of the Organizing Committee for the celebration of the 70th anniversary of the liberation of Belgrade. Original films are stored in the Yugoslav Film Archive, and most important moments were on display as photos on the exhibition. Using NLE AR, every visitor can store those important and valuable moments – turned once again in movie clips – on their mobiles and tablets. Director of the Yugoslav Film Archive Radoslav Zelenovic said that the exhibition is “new stage in the development of the Yugoslav Film Archive and presenting what we preserve”.    


28. jula 2013.
BELGRADE, June 29th 2013 South Korean Samsung Electronics Co and Serbian New Look Entertainment presented joint project which is to became corner stone of mobile and tablet online shopping in Balkans: Samsung Corner! As of from July 2013, Samsung’s mobile and tablet users from Serbia can get movies, music, eBooks, magazines and comics – no matter where they are. Mobile application Samsung Corner offers more then 200 movie blockbusters, up to 800 different eBooks, 5,000 music hits and 20 local magazines. “Samsung is well known as a leader in electronics, but also concerning creativity and innovations. Samsung Corner is another step forward in applications market in Serbia and region”, said Sasa Marjanovic, head of Samsung’s corporative marketing in Serbia. Samsung Corner application is soon to be available on Samsung Smart TV’s, Marjanovic added. To get Samsung Corner content, one can use QVoucher, Money Booker, credit cards (Visa, Master, Maestro) or PSMS. “New Look Entertainment team is proud to present Samsung Corner app, not just because it’s so modern and well made, but because it’s available any time, wherever you are”, Ivan Kosutic, general manager in New Look Entertainment emphasizes. Kosutic says he’s also very proud on partnership with Samsung Electronics, world’s largest manufacturer of mobile phones since 2011.