SUCCESS STORY – ADDIKO BANK SRBIJA

By Srđan Tanasković 6 meseci ago
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BELGRADE, April 18th 2017

Starting business in the late summer of 2015, Addiko Bank Srbija faced some formidable competition. The likes of Banca Intesa, Raiffeisen Bank, Komercijalna Banka, UniCredit Bank Serbia, Société Générale and Eurobank have already established themselves as the leading banks in the Serbian financial market.

Addiko Bank Srbija launched a massive marketing campaign in order to capture a large part of the financial market. One part of that marketing campaign was focused on Internet marketing. That is when New Look Entertainment stepped in.

New Look Entertainment offered Addiko Bank Srbija SEO services which would improve Addiko’s website organic ranking with leading search engines like Google or Bing by modifying it to better reflect what search engines are looking for.

CONSIDERABLE CHALLENGES

The greatest challenge posed the fact that the Serbian word “kredit” (credit in English) was an extremely expensive keyword. This meant that a considerable amount of money could be spent on SEO without any tangible results in the short run.

However, New Look Entertainment managed to overcome this obstacle in to push Addiko Bank Srbija’s ranking on Google to Nos. 1 and 2 for the keyword “kredit”.

New Look Entertainment also improvedAddiko Bank Srbija’s ranking for a number of keywords related to banking such as “brzi kredit” (fast credit), “devizna stednja” (foreign currency savings), “stednja u evrima” (savings in Euros), “visa gold kartica” (Visa Gold card), “refinansiranje kredita” (refinancing of loans) and “kredit za refinansiranje” (loan for refinancing) placing them on the first page of Google search results.

Even though many SEO experts claim that it takes four to six months for the initial results of the campaign to be seen, New Look Entertainment managed to position Addiko Bank Srbija as the top Google search result for one of the most relevant keywords for banks.

CHALLENGE:

Boost Addiko Bank Srbija’s marketing campaign and position it in the Serbian financial market even though it just started it operations in Serbia.

SOLUTIONS:

Create a strong and effective SEO campaign.

RESULTS:

Top two Google search results for the keyword “kredit”.

First page of Google search results for a number of different keywords relating to banking.

Category:
  SEO
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 Srđan Tanasković

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